Through expert guides, hands-on product reviews and 50+ years of accumulated fishing experience, we strive to help you become a better fisherman.
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How we test and review
We strive for high editorial standards. This means we put our readers first and profits second.
1
In-Hand Tests
Nothing beats first-hand experience with products, which is why we test as many products as possible in-hand before featuring them on our site.
2
Market Research
We scour the web for thousands of reviews of products to build a wider picture of its overall performance.
3
10-Hour Rule
To ensure we spend enough time with a product to get a clear picture of its qualities, we spend a minimum of 10 hours with it and ensure the entire team gets to test it for more opinions.
Get in touch with our team
Do you have a query for a specific member of our team? Get in touch below.